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True Bearing



George Critchley


George is passionate about bringing high quality, face-to-face independent advice to clients throughout the North West.

Preston-born, George formed the company in 2003 after advising clients, managing advisers and owning a previous IFA firm. George holds the Diploma in Management Studies (DMS) in addition to his degree and advisory qualifications.

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Find out more about George and our North West team

Our True Bearing team includes Chartered Financial Planners who look after clients right across the North West, and beyond. We welcomed them to the Amber River Group in 2020.

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