Flexible benefits are becoming increasingly popular among businesses looking to attract, retain and support their employees.
A well-designed benefits package doesn’t just help employees, it also strengthens your company’s culture and appeal.
In this article, we’ll expose what flexible benefits are, why they matter, and how Amber River Premier can help build the perfect programme for your employees.
Today’s workforce expects personalised benefits that fit their lives
What are employee benefits?
Employee benefits go beyond salary. They’re the additional perks and protections that companies offer to support their workforce. Some, like workplace pensions and statutory sick pay, are required by law. Others, such as private medical insurance, gym memberships, and financial planning services, are added extras that can make a huge difference in an employee’s life.
Offering a competitive benefits package isn’t just a nice to have. It gives your company a strategic advantage in today’s job market. Employees want more than just a salary; they want a workplace that values their wellbeing and personal priorities.
Attract and Retain the Best with Flexible Benefits
Flexible benefits help attract, retain, and support employees while strengthening company culture.
Let Amber River Premier help you create the perfect programme.
What are flexible benefits?
Traditional benefits packages often follow a one-size-fits-all approach. But the reality is that employees have different needs. A recent graduate may prefer a season ticket loan, while a working parent might value extra childcare support.
That’s where flexible benefits come in. Instead of dictating what employee get, a flexible benefits scheme allows them to choose what suits them best. Some companies even provide a benefits allowance that employees can spend on their preferred options. This creates a stronger sense of engagement – employees are more likely to use and appreciate the benefits they’ve personally selected.
What kind of flexible benefits can you offer?
Whilst there is no real limit to the range of options companies can include within a flexible benefits scheme, some of the more common options include:
- Private medical insurance
- Life insurance
- Critical illness cover
- Income protection cover
- Additional voluntary pension contributions and contribution matching
- Independent financial advice
- Car purchase & leasing schemes
- Buying or selling annual leave
- Cycle-to-work schemes
- Dental plans
- Gym memberships & wellness programmes
- Healthcare plans
- Season ticket loans
- Retail & entertainment discounts
Whether you focus on health, financial wellbeing, lifestyle perks, or a mix of everything, flexible benefits allow employees to tailor their package to fit with their own priorities.

The employer advantages: Why it’s a win-win
A flexible benefits scheme isn’t just great for employees, it’s a game changer for businesses too. Here’s why:
- Attract and retain top talent – A competitive, flexible benefits package helps your company stand out in a crowded job market.
- Increase employee engagement – People value what they choose, meaning they’re more likely to use and appreciate their benefits.
- Support a diverse workforce – Employees at different life stages and financial situations need different types of support.
- Enhance wellbeing and productivity – Benefits like mental health support, gym memberships, and healthcare coverage contribute to a happier, healthier team.
- Data-driven decision-making – With the right platform, you can track which benefits are most valued and adjust offerings accordingly.
The growing demand for flexibility
In the past few years, employee expectations have shifted dramatically. Remote working, the cost-of-living crisis, and a greater focus on wellbeing mean that the old, rigid benefits structures no longer cut it.
Today’s workforce expects personalised benefits that fit their lives, not just a fixed list of perks. That’s why more companies are turning to flexible benefits schemes that offer choice, control, and convenience.
How Amber River Premier can help
Designing and managing a flexible benefits scheme can be complex – but that’s where we come in.
At Amber River Premier, we’ll work with you to build a benefits package that matches your budget and business needs. Whether you’re starting from scratch or integrating existing benefits, we provide the platform, expertise and insights to create a seamless experience for employees.
The result? A tailored, best-in-class benefits scheme that puts the choice in employees’ hands, while giving you the data and insights to keep improving.
Get in touch
Want to explore how flexible employee benefits could work for your company? Call Amber River Premier on 01628 952 555, or complete the form below to arrange a meeting.
Build a Better Employee Benefits Programme
We’ve helped businesses create flexible benefits packages that attract, retain, and support their teams.
Speak to an expert today to design the perfect programme for your employees.
Arrange a Callback
Fill in the enquiry form, and a member of our team will call you back to arrange a meeting.
Disclaimer
The information within this article was correct at the time of publishing, but laws and tax rules are subject to change. Your circumstances and where you live in the UK may also have an impact on your tax treatment.
To learn about the government’s most recently-announced changes, please read our latest budget roundup: 2024 Autumn Budget Update
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