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Based at

Amber River SFIA


Managing Director

Serving clients in

London, Berkshire

Chris Procter

Managing Director

Chris joined SFIA (now part of Amber River) back in 1994, taking over the business as Director in April 1997. Alongside his role as Managing Director, Chris is also an Independent Financial Planner, holding a diploma in Regulated Financial Planning.

Outside of work, Chris is the owner of a labrador and golden retriever cross called Dory, who he adores. He plays football once a week and enjoys skiing holidays with his family. He also has several motorbikes that he enjoys riding around the country!

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Amber River SFIA provides a variety of financial planning services, from investments to mortgages, while also specialising in School Fees Planning. Their advisers aim to build a lasting relationship with clients. They take pleasure in witnessing them achieving their goals, helping them to adapt their personalised financial plan if and when surprises occur along the way.

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