HomeFinancial Planners › Peter Simms

Based at

Amber River Chancery

Position

Independent Financial Planner

Serving clients in

London, South East, Sussex

Peter Simms

Independent Financial Planner

Peter joined Amber River Chancery in May 2026, bringing broad experience in financial planning, technology leadership and business management.

Before joining the firm, Peter held a range of senior roles, including Chief Technology Officer and Managing Director, while advising clients from 2009 until his previous firm was acquired in November 2025. He has extensive multi-disciplinary knowledge and experience, providing holistic financial planning solutions with a particular focus on redundancy, retirement, investment and estate planning.

Outside the office, Peter is married and has two dogs, Thor and Loki, who live up to their mischievous names. He also enjoys playing rugby in Brighton & Hove and training for Hyrox.

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Articles related to Peter and his team

Find out more about Peter and our City of London team

Our team in Fleet Street, London, includes IFAs and Chartered Financial Planners who look after clients across London and the South-East of England. We welcomed them to the Amber River Group in September 2020.

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