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Position
Serving clients in
London, Berkshire
Sanjay Avtar
Independent Financial Planner
Sanjay joined SFIA (now part of Amber River) in 2020 and is working towards Chartered Status, aiming to achieve this in 2025.
Outside of his professional life, Sanjay is deeply engaged in his love for sports, particularly cricket and football. During holidays, he channels his energy into exploring new horizons, recently completing a captivating hiking expedition to Volcán de Fuego in Guatemala. This passion for travel extends to immersing himself in diverse cultures, adding a vibrant layer to his personal pursuits.
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Find out more about Sanjay and the Amber River SFIA team...
Amber River SFIA provides a variety of financial planning services, from investments to mortgages, while also specialising in School Fees Planning. Their advisers aim to build a lasting relationship with clients. They take pleasure in witnessing them achieving their goals, helping them to adapt their personalised financial plan if and when surprises occur along the way.
What our clients say
Mr Hewland, London
It was my accountant who recommended SFIA to help me organise my pension. My adviser has been very helpful in describing – using layman’s terms – the various options and pension products available and scheduling yearly catch-up meetings to review pension performance and changes to the fund.
It was my accountant who recommended SFIA to help me organise my pension. My adviser has been very helpful in describing – using layman’s terms – the various options and pension products available and scheduling yearly catch-up meetings to review pension performance and changes to the fund. Mr Hewland, London
Mr Bailey, London
My adviser weighed up my needs and lifestyle very thoroughly and efficiently and was constantly upbeat despite my having only quite modest means. She was right on target with ideas and showed an excellent understanding of my situation, allying this to an upbeat and friendly attitude which inspired confidence and assurance.
My adviser weighed up my needs and lifestyle very thoroughly and efficiently and was constantly upbeat despite my having only quite modest means. She was right on target with ideas and showed an excellent understanding of my situation, allying this to an upbeat and friendly attitude which inspired confidence and assurance. Mr Bailey, London
Mr Gardner
For over a decade, Adrian has made getting mortgages and remortgages a simple process. His communication is excellent, both in explaining my options and in updating me on any progress. Most importantly, I know that when he says he can deliver a solution, he will.
For over a decade, Adrian has made getting mortgages and remortgages a simple process. His communication is excellent, both in explaining my options and in updating me on any progress. Most importantly, I know that when he says he can deliver a solution, he will. Mr Gardner
Jackie, Surrey
Faced with the almost impossible task of financial public school fees for our two bouts, we contacted SFIA. The level of service was frankly outstanding. Their adviser called at a time to suit us (8pm), took all our details and went away to come up with a financial plan. As a result we can not only afford the school fees but can keep our holidays too. Life for us will almost remain the same. Truly amazing. Our sincere thanks to all the team!
Faced with the almost impossible task of financial public school fees for our two bouts, we contacted SFIA. The level of service was frankly outstanding. Their adviser called at a time to suit us (8pm), took all our details and went away to come up with a financial plan. As a result we can not only afford the school fees but can keep our holidays too. Life for us will almost remain the same. Truly amazing. Our sincere thanks to all the team! Jackie, Surrey
Neale Moss, Ilminster
We have been customers of SFIA for over 10 years and it is fair to say that they have been instrumental in ensuring our financial stability and security. We have been absolutely delighted with the advice we have had over the years, specifically on school fees, mortgages, pension funds and investments. We would have absolutely no hesitation in recommending the services of SFIA and its advisers to potential clients as they have never let us down.
We have been customers of SFIA for over 10 years and it is fair to say that they have been instrumental in ensuring our financial stability and security. We have been absolutely delighted with the advice we have had over the years, specifically on school fees, mortgages, pension funds and investments. We would have absolutely no hesitation in recommending the services of SFIA and its advisers to potential clients as they have never let us down. Neale Moss, Ilminster
Ms Saini
We’ve been with the SFIA group for many years. They’ve always been great and helpful with any concerns we’ve had in regard to our investment and finances. Aman is extremely professional and knowledgeable, and she takes a full interest in her clients and their concerns.
We’ve been with the SFIA group for many years. They’ve always been great and helpful with any concerns we’ve had in regard to our investment and finances. Aman is extremely professional and knowledgeable, and she takes a full interest in her clients and their concerns. Ms Saini