An interview with
Rayna Stoyanova, Chartered Financial Planner
Rayna Stoyanova is an independent Chartered Financial Planner at Amber River East Anglia and has helped many clients make sense of complex financial decisions around retirement, pensions and later-life planning.
When people think about retirement, one question often comes up first: have I saved enough? It’s completely natural to feel that way. After years of working, saving and planning, most people simply want reassurance that they’ll have enough money to enjoy life and feel financially secure.
But according to Rayna Stoyanova, Chartered Financial Planner at Amber River East Anglia, there’s another question that’s just as important:
What happens if markets fall shortly after you retire?
Most people assume that if two retirees have similar pension pots and achieve similar investment returns over time, they’ll end up in roughly the same position. But that’s not always the case.
“It’s really about timing,” says Rayna. “Two people can retire with the same amount of money and achieve similar returns over time. But if one experiences market falls in the early years of retirement and the other experiences them later, the outcome can be very different.”
That’s why the first few years after retirement can matter so much. If you’re drawing an income from investments that have fallen in value, the effects can last far longer than the downturn itself and, in some cases, have a lasting impact on your future finances.
Two people can retire with the same amount of money, but the outcome can be very different.
The retirement risk most people have never heard of
You may not have come across the term “sequencing risk” before, but it can play an important role in how retirement unfolds.
“Sequencing risk describes what can happen when someone experiences poor investment returns just as they begin drawing an income from their pension or other savings, rather than while they’re still building those savings,” explains Rayna.
During your working life, market falls can feel uncomfortable, but they rarely change your day-to-day finances. Your salary is still coming in and there is often plenty of time for investments to recover.
Retirement changes that relationship completely. Instead of paying into your pension, you’re now relying on it to pay you.
The easiest way to understand sequencing risk is through a simple example. Imagine two people retire with pension pots worth £500,000. Both withdraw £20,000 a year and both achieve the same average investment return over their retirement.
Most people would expect them to end up in a similar position. But that’s not usually the case. One experiences strong investment growth during the early years of retirement and weaker returns later. The second experiences market falls first and stronger growth further down the line. Both still need to withdraw £20,000 each year. But the second retiree is taking that income from a pension pot that has already fallen in value.
“Even though the average return is identical, the person who experiences losses first can end up with much less money,” says Rayna. “That’s because drawing income during those early downturns forces them to sell investments at a lower price. Those assets are then no longer there to benefit when markets recover.”
This is what makes sequencing risk particularly important. The problem isn’t simply that investments have fallen in value. It’s that withdrawals continue at the same time, leaving less money invested when markets eventually recover.
Why the early years matter so much
The years immediately after retirement are often the most financially sensitive.
“It’s usually the point when pension savings stop being something a person is building and become something they’re relying on,” says Rayna. “It’s no longer just an investment account. It becomes their security, independence and future choices.”
Rayna often compares it to a tree. “If a young tree loses a large branch shortly after it’s planted, it may never grow to the size it otherwise would have done,” she says. “But a mature tree that loses a branch after decades of growth is usually far less affected.”
Retirement savings can work in a similar way. Losses that happen early on can have a much greater impact because you’re taking money out at the same time.
“The goal isn’t to avoid volatility,” says Rayna. “Market movements are part of investing. The goal is to avoid being forced to fund spending from a portfolio that has just suffered a large loss.”

Why market falls can feel different once you’ve retired
Sequencing risk isn’t just about numbers. It’s also about how people feel.
Once you retire, your pension often takes on a very different meaning. It’s no longer a pot of money for the future. It’s the thing helping to fund your lifestyle, your independence and your plans.
There’s also a simple reality: the pay cheque has stopped. Without regular earnings coming in, market falls can suddenly leave you feeling more uncertain about your finances “What I often see is people worrying about whether they have enough time for markets to recover,” says Rayna. “Even if they understand investment risk, it can feel much more emotionally challenged once they’re retired.”
It’s natural to feel losses more strongly than gains, and retirement can amplify that effect. It’s one of the reasons why periods of market volatility sometimes lead people to make decisions they later regret.
Common mistakes people make when markets become unsettled
The biggest retirement mistakes often happen when people feel they need to act quickly.
When markets fall, it’s natural to want to do something. That might mean moving money into cash, changing investments or taking more income than originally planned. The problem is that these decisions often happen after markets have already fallen.
“A common example is moving out of investments after markets have already dropped,” says Rayna. “It can feel like you’re protecting your money. But actually, by selling, you may be turning a temporary fall into a permanent one.”
It’s also easy to become caught up in today’s headlines and lose sight of what your money needs to do over the next 20 or 30 years. Retirement is a long-term journey. Yet short-term uncertainty can tempt people to focus on what’s happening right now rather than where they want to be years from now.
“The emotional reaction is completely natural,” says Rayna. “The important thing is not letting short-term worry drive long-term decisions.”
Building a retirement plan that can cope with market downturns
While sequencing risk can’t be removed entirely, there are steps that may help reduce its impact.
For Rayna, good planning starts long before retirement itself. Ideally, conversations begin five to ten years before someone expects to stop working. That gives time to understand spending habits, identify essential and discretionary expenditure and build flexibility into future income plans.
“I think the starting point is building a realistic plan that’s grounded in how the client actually lives,” she says.
A well-structured plan often includes drawing income from a range of sources. For some people, that could mean combining State Pension income, workplace pensions, personal pensions, savings and investments in a way that creates greater resilience.
Many people also choose to keep some money in cash or lower-risk assets that can be accessed more easily during difficult market conditions. Having money available for short-term spending can help reduce the need to sell long-term investments after markets have fallen.
Why cashflow modelling can be so valuable
One of the tools Rayna uses most often with clients is cashflow modelling.
“I use it with all my clients,” she says. “It’s one of the most effective ways to help people understand how their retirement might work in real life, not just on paper.”
Cashflow modelling allows people to explore different scenarios and see how their plans might cope if life doesn’t go exactly as expected.
- What happens if inflation remains higher for longer?
- What if you spend more than planned?
- What if you live well into your nineties?
- What if investment returns are lower than expected?
For many people, this is the point where retirement planning starts to feel real rather than theoretical.
“It’s not about predicting the future perfectly,” explains Rayna. “It’s about helping people prepare for different possibilities and stress-testing the plan.”

Case study: planning ahead provided reassurance during uncertainty
David, a business owner in the construction industry, came to Rayna several years before retirement. He had built up substantial pension savings but wasn’t sure whether he was financially ready to stop working. Together, they built a retirement plan and explored how different scenarios might affect his future. In the years leading up to retirement, around two to three years’ worth of essential spending was set aside in cash and lower-risk assets.
Then markets became more unsettled around the time David retired. Like many people, he became concerned and considered moving more of his money into cash. Instead of reacting immediately, they went back to the plan. Because essential spending was already covered, there was no immediate need to sell long-term investments at a difficult time. That removed much of the pressure and helped him view the situation within the context of his wider financial plan.
As Rayna explains, “The situation had already been anticipated. And that’s often what good financial planning is about. Not predicting every twist and turn, but creating a plan that’s prepared for them.”
How pension tax changes could influence retirement decisions
Retirement income planning is becoming more complex for some people. Under current government proposals, pensions may form part of an individual’s estate for Inheritance Tax purposes from April 2027.
While the final details are still being worked through, the proposed changes have already prompted many people to reconsider how they intend to use their pension savings.
Historically, some retirees chose to spend other assets first and leave pension funds untouched for as long as possible because pensions generally sat outside their estate for Inheritance Tax purposes. If the proposed changes go ahead, some people may need to rethink that approach.
“It’s changing the conversations we’re having with clients,” says Rayna. “In the past, some people wanted to preserve their pension because it could be passed on very tax efficiently. Now we’re starting to think more carefully about how pensions fit into wider retirement and estate planning.”
However, Rayna is keen to stress that at this stage, it’s important not to act too quickly.
“At the moment, we’re saying to clients: wait,” she explains. “The rules haven’t been finalised and there’s still uncertainty around exactly how pensions will be treated. Before making significant changes, it’s important to understand what the final legislation looks like and how it affects your own circumstances.”
It’s another reminder that decisions around pensions, investments, income and estate planning are often closely connected. A change in one area can have consequences elsewhere.
Looking beyond the size of your pension pot
If you’re feeling uncertain about retirement, Rayna’s message is straightforward.
“It’s about understanding your future income needs, your spending requirements and how flexible your plans can be,” she says.
Two people can retire with very different levels of wealth, and both enjoy successful retirements. What matters isn’t how your circumstances compare with someone else’s. What matters is whether your own plans are realistic, sustainable and built around the life you want to live.
While markets will always rise and fall, the real question is whether your plans can cope when they do.
Nobody knows what markets will do next. But understanding the risks, planning ahead and building flexibility into your finances could help ensure that a difficult start to retirement doesn’t derail the lifestyle you’ve spent decades working towards.
Get in touch
At Amber River, our advisers can help you understand your options, stress-test your plans and build a strategy around your goals, circumstances and future income needs.
To talk to one of the team, or to arrange an appointment to discuss how we could help you, please call 0800 915 0000, or alternatively use our contact form here.
This is important:
We’ve written this article purely for general educational purposes. It’s not investment advice, or an invitation or inducement for you to invest your money. The information in the article can go out of date over time too – thanks to law and tax rule changes.
Your situation will be unique to you, and that’s why you should always seek personalised advice from a qualified financial adviser before taking any action.
Related Posts
5 January 2026
Read More

1 October 2025
Read More






